When Mars needed to unlock efficient brand investment across their iconic Chocolate portfolio, Bluedog helped them define the strategic role and growth lever priorities for each brand to streamline decision-making and keep each brand's activities distinct in market.

When Biofreeze needed to create a multi-year innovation pipeline built around their unique formula and product experience, Bluedog helped them innovate with intention to attract new brand users, get chosen in new occasions and topple consumer barriers to embracing topical pain relief.

When TikTok needed to supercharge the launch of Effect House, their amazing suite of AR design tools, Bluedog developed the positioning and messaging strategy to help them stand out from the pack and attract a community of talented designers to open an endless universe of creativity.

When P&G needed to create distinction and visual consistency across their commercial-grade portfolio, Bluedog worked with them to architect a visual identity and portfolio strategy for a cohesive and powerfully unified line of products that could deliver consumer recognition and build equity at every touchpoint.

When Buffalo Wild Wings needed new ways to bring value to their customers, Bluedog helped them spice things up with a calendar of exciting, newsworthy promotions that drew in fans and went way beyond wings.

When Johnson's Baby sought to innovate with purpose and encourage more touch between parents and their newborns, Bluedog helped them develop Johson's CottonTouch - a sensorially unique line of bath and skincare products that bring an added element of warmth and comfort to bathtime transition moments.

When Blue Buffalo needed to modernize the look of their portfolio, Bluedog created a new architecture and design system to grab attention at shelf and deliver an intuitively shoppable portfolio that future-proofed the brand with a clear roadmap for designing new products and line extensions.

When Swade Cannabis needed to create a consistent signature experience across their dispensary locations, Bluedog helped them to identify opportunities for improvement and new ways to create a differentiated and preferred retail experience to fuel brand love and stand out in a highly regulated category.

When Pringles needed a name for their first new product format in years, Bluedog helped them develop a brand-worthy moniker that grabbed attention and brought the fun - with Pringles Mingles!